Today saw the first television ad campaigns from the major parties: Labor’s ’Let’s move Australia forward’ campaign (by McCann-Erickson) and The Liberal’s ‘Stand Up for Australia’ campaign (by Ted Horton): Let’s move Australia forward Stand up for Australia The Labor campaign is smooth vanilla. In a soft and soothing tone, Gillard reassures us (that under her administration) we’ll have a budget surplus by 2013, strong border protection, sustainable population growth, investment in renewable energy infrastructre and a focus on education. The footage looks like it literally was sourced from Getty Images, with a soundtrack to match. Tit for tatting, Abbott plays the hip-pocket card, claiming the Labor deficit is growing by $100 million a week pushing up the cost of living and increasing taxes, all set to a terrible…

