When I checked in to work this morning as I usually do I was surprised to discover a new Leaderboard feature had been introduced with the latest update of Google Maps with Navigation for Android. With each Google Latitude check-in you make, you earn points which are tallied to give you a total score for the week. Your score is then compared to others in your Google+ circles. The person with the most points leads the leaderboard. It would seem most of my friends on Google+ don’t check in too often! Early reporting on the ninja release are likening it to Foursquare, which I suppose in some ways it is (points and leaders). Of course Foursquare has a much more sophisticated incentive structure…
Tagged: geo-location, Google, Google Catalogues, Google Latitude, Google Latitude Android app, Google Latitude iPhone app, Google Latitude Leaderboard, Google Maps, Google Maps for mobile, Google Maps with Navigator, Google Offers, Google Places, Google Plus, Google Product Search, Google Shopper, Google Shopping, Google Wallet, Google+ Circles, Maps iPad app, Maps iPhone app