BitTorrent, Inc‘s release of a new personal media sharing desktop app today represents a whole lot for the future of the business. Simply called Share, the cyberlocker service ulilises BitTorrent’s in/famous namesake peer-to-peer file sharing protocol to quickly and simply share large files between users.
With Share there’s no need to know how to use a torrent client. Just drop and drag a HD video, a collection of high-res photos or any other oversized file to the app then select who you want to share it with. You get an unlimited number of contacts, can connect your account with your Facebook and create groups for quick sharing with a number of people. Essentially it’s private peer-to-peer sharing; no need to check the seeders/leechers count.
Because files are stored on Amazon’s Elastic Compute Cloud (EC2) and Simple Storage Service (s3) cloud-based storage servers bandwidth shouldn’t be a problem and there’s no need for users to sync files or for users to be online at the same time to complete transfers. Plus the service is free and unlimited (at this stage anyway). That’s sure to piss off Dropbox.
The alpha build of Share is available for Windows users at http://www.getshareapp.com.
Long term BitTorrent will integrate Share into all existing BitTorrent and µTorrent software clients. There’s also talk that they’ll take on the hosting service themselves. BT’s chief strategist Shahi Ghanem told Gigaom that they’re building their own P2P-powered personal cloud storage system. While it’s not up yet, “… the idea is that users will receive free storage for their files by sharing some hard drive space and bandwidth with other users.”
All in all, Share is a smart and strategic move by BitTorrent, hooking in a new group of users who will probably never know what a .torrent file is.
BitTorrent takes on Dropbox with personal file sharing Janko Roettgers on Gigaom, 5 January.
Share: BitTorrent App Simplifies Personal File-Sharing Jared Moya on Zero Paid, 8 December 2011.