Posts from the “I’ll filter this later” Category

What do the new Instagram terms actually say?

Posted on 19 December 2012

I have written a detailed analysis of the proposed Instagram Terms of Use set to come into for from 16 January 2013 mean. If you can’t be bothered reading the whole thing (and let’s face it most people can’t, since most people can’t be bothered reading the terms for themselves! :p) then here’s the crux of the changes: As a first point, the changes of terms is designed to bring them more into line with industry standards for these types of documents. Part of the changes is tidying up the structure and wording, and some of it is expanding the terms, and part of it is introducing new things to the terms. How one ‘demonstrates’ consent to these new terms (ie that you ”agree to be…

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Telstra opens world first Android store in Melbourne

Posted on 2 December 2011

Unlike iOS, Android is available across numerous devices, manufactured by numerous companies. While this is one of the things that makes Android great (as an open alternative that fosters competition), it is also one of the reasons why Android is so hard to market as a software product. Of course, that is only compounded by the fact that Google doesn’t do rarely does any real world advertising [Ok, I stand correct on the claim Google doesn't do real world advertising, see below]. While Apple can promote their software and hardware simultaneously, exposure of the Android OS has to occur when manufacturers promote their own devices, which obviously means numerous campaigns where the up-sell of Android is only part of the sell. As a result we’ve seen Apple…

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Evernote’s distraction free reading Chrome extension

Posted on 17 November 2011

There’s no deny the internet is distracting. Reading online is often cluttered. Most websites and blogs are a visual mosaic littered with flash banner ads, other recommended content, strings of comment banter and a the increasing social media clutter. “Before you even finish the first paragraph, you’re clicking on links,” Andrew Sinkov of Evernote laments, and “Five minutes later, you’re buying a new tent and wondering how you ever got there.” So Evernote has released Evernote Clearly, a new reading experience for online content. It’s a Chrome extension (more browsers on the way though) that strips back a news article or blog, bringing it into a reading pane that displays just the bare basics: heading and copy. Nothing else. Clearly slides in, showing an alternate view…

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