The much talked about mobile geolocation social network for same-sex interested men, Grindr has embarked on a new community project to provide information and (hopefully) activate some of their 3 million+ users to LGBTI community activism campaigns. Called Grindr for Equality, the project aims to better coordinate Grindr’s community efforts. Grindr cites their recent involvement in campaigns such as the the repeal of the “Don’t Ask, Don’t Tell” legislation, overturning of Proposition 8 and the passage of marriage equality in New York State as the impetus for the project.
Grindr CEO Joel Simkhai explained the aim of the project in a press release:
“In today’s world, the power of social networks and location-based mobile technologies are playing a major role in political change and social awareness. We want to continue that momentum and get more people involved. We’re asking people to sign up, send us submissions regarding issues they care about and become advocates for the GLBT community.”
Through Grindr for Equality, users can email information to Grindr for dissemination via the app. Grindr can tailor the delivery of messages to all or part of the Grindr network. Grindr for Equality is about expanding that service to areas outside of the United States.
While it’s probably just a means of altering the usual perception of the app, the fact that Nearby Buddy Finder, LLC (the company behind Grinder) is thinking about ways to better inform and mobilise their network around worthwhile LGBTI causes is worth endorsing!
Grindr in-app notification, 25 February 2012.
“Grindr for Equality” Needs You! on Grindr Blog, 23 February 2012; ‘Grindr for Equality’ Initiative Debuts to Spur Action for GLBT Issues on PR Newswire, 23 February 2012.
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